Phase One

Defining A Win

• Outlining your objectives
• What is your motivation?
• What is your ideal moving date?
• Where are you moving?
• What is most important to you?

Knowing The Market

• Market Dynamics: Macro v. Micro
• Market Forces: Supply v. Demand
• The Numbers: Where is the market going?
• Analysis of actives, pendings , solds

The Strategic Plan

• Outline features and benefits
• Determining your key differentiators
• Establish the target market and buyer profile
• Our buyer attraction strategy